Marketing Playbook: From Zero to Launch: Creating a Marketing Plan for Your Small Business

Description

Why This Book Matters: Marketing is both an art and a science. While creativity fuels the art of marketing, it’s the science—grounded in data and measurement—that truly drives results. Yet, too often, small business owners focus heavily on the creative aspects of marketing while overlooking the critical role that data plays. This book emphasizes the importance of integrating both elements into your marketing plan, ensuring that every campaign, every post, and every ad you run is not just impactful, but also measurable and optimizable.